Introduction
The Citizens Advice service has a central role in tackling injustice, reducing poverty and social exclusion, and enabling people to realise their full potential. Our advice services provide the impetus for millions to understand and realise their rights while, through pressing for change in social policy, we help many more. Our work is also a powerful catalyst to help social and economic regeneration across communities.
This strategy strengthens and increases our impact as a key agent of social improvement. It will enable us to improve our capacity to deliver quality advice, available when people need it, free, confidential and impartial, and to use client evidence to strengthen our policy influencing role. It shows how we will deliver on both these commitments by exploring new ways to operate, develop and fund our service.
We face some tough challenges but there are many opportunities to help more people, particularly those in greatest need, more effectively across the whole Citizens Advice service.
David Harker, Chief Executive
Hilary Watkins, Chair
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